Brand strategist Beth Taubner joins us to discuss how photographers can use brand attributes and archetypes to better understand themselves and systematically build their business. She provides insights, frameworks and exercises to guide creative growth.

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Thank you for your support! Below the video are the show notes.

Here are the shownotes;

Karl Jung – Light and Shadow:

Assignment: analyse two brands a day for 3 months – hand written notes if possible

Cindy Sherman:

Tim Walker:


Tim Burton: ****

7 year cycle astrological cycle:

Le Book:

Desert Island Photobook: Larry Sultan

Contact Beth:

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