#32 – Niches, Values and Networks w/ Emma Alexander

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More on the Trekpak system that Tom uses in his cases
Osprey Bag – Rolling Transporter 120 – great travelling suitcase for when traveling with kit such as lighting
Tenba Roadie Camera Bag – Gregs latest purchase
Snapperstuff – A good UK resource for ThinkTank Products run by photography professionals
45L Peak Design Travel Bag used by both Tom and Greg
Jasons Cases
Panostore lid organiser
CRDBAG
Nanuk bags
Keyboard Maestro – The software recommended by Tom and loved by Emma
Tom Barnes ‘Frequently Asked Questions’ page
Tom Barnes Gear page

The software Emma uses to run the company: Confluence
Tom and Greg’s recommendation for running your own CRM: Notion
Other softwares mentioned for use as CRM or just to help project plan: Jeera / Trello / Hubspot
Cost Of Doing Business calculations – three tabs – ‘LIVING’, ‘PROFIT’ and ‘PENSION’
Think about your network/your tribe – Building Creative Resilience: maintain inspiration and overcome isolation
Power of accountability – personal board of advisors – mentors —> diversity is important
What are your values – what drives you? What is your vision? Why do you love it?
The importance of having Niche – values form a core part of this
Big takeaway – Lead with the work you want to attract
More on the concept of Minimum Viable Product (MVP) – the minimum thing I have to do to test my idea

Emma’s Desert Island Camera
Mamiya RB67

Emma’s Desert Island Book 
I Witness – Tom Stoddart

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